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On this date in 1884 the Ringling brothers opened a small circus in Baraboo, Wisconsin!

Updated: May 24, 2022

Well, that’s enough of a reason for me to celebrate…

Hours of Operation

Monday – Saturday

10am to 6pm!


May 21 - Rose’ All Day near the end of May (SOLD OUT)

June 4 - Prime Ribwhich & Caprese Salad Day!!! Roasted and Grilled Prime Rib sliced and placed on an Italian Roll with grilled vegetables or Giardinara served along side of a fresh Caprese Salad!

June 25 - HUHN in JUNE - Reservation are now being taken for this annual event! We’ll be serving our best Huhn plate and sipping on some great wines for this annual cook. Call in your reservation for this 5-7pm event that’s coming sooner than you think!

Store News

We’re excited to be putting up some more events! May is pretty well shot with Rose’ All Day this Saturday and Memorial Day weekend following to close out the month. June will begin with a “No Reservations Required” first Saturday with our Prime Rib Sandwich Saturday followed by Father’s Day and we’ll end the month with our annual Huhn in June event. Not sure what the rest of the summer holds yet but certainly stay tuned, updates will be coming!

Wine News

I’m very proud to say that we now have the rack full, (22 different) 2021 Rose’s, that took both work and a little drinking…This week we brought in some interesting new Australian wines, from Nova Vita in South Adelaide, Australia. Nova Vita is a family-owned and run vineyard in Woodlands Ridge, South Adelaide, Australia. Their goal is to produce wines where the terroir is fully expressed in the bottle, sip after sip. This is why they painstakingly grow and then pick each grape — to bring you the best of what their vines have to offer. There were three that we brought in this week: their Cabernet, Sparkling and, of course, their unique red blend that’s my feature for the week. These are some unbelievable people producing wines with a minimalist approach that are definitely crowd pleasers. While three came in this week, keep an eye out for a few more making their way into our line up.

Dan’s Feature

My feature this week is Nova Vita’s, Project K “The SPN” Cabernet/Pinot Noir Adelaide Hills, Australia at $35.99. This is one of our new wines this week and is an exciting and interesting addition to the store.

Nova Vita’s philosophy is to make elegant and premium quality wines from the best wine region in Australia applying sustainable practices to both viticulture and winemaking. To achieve this, they spent 2 years investigating and found the prefect region for growing premium quality grapes in the Adelaide Hills. The Adelaide Hills is regarded as one of Australia’s premium cool climate wine regions and is renowned for its Chardonnay, Sauvignon Blanc and Pinot Noir wines and is gaining a reputation for elegant Shiraz and Cabernet/Merlot blends. The wine we’re focused on is their Red Blend, comprised of 59% Shiraz and 41% Pinot Noir. You bet it’s an unlikely combination but let me tell you it really, really works. The Pinot provides a soft, rich character to this wine and the Cabernet definitely comes through with that structural element you’re looking for. This $35.99 wine exhibits notes of cherry, spice and everything nice. It’s vegan friendly, unfiltered with minimal sulfates, grapes that are handpicked, indigenous yeasts, sustainable and whole bunch maceration. Simply put, it’s a summer red you’ve just got to try.

Dan’s Pick

Maison Lorgeril 2021 O de Rose’ from the Languedoc region of France is my pick for this week. According to the winery, “this delicate blend of Grenache & Syrah is a refreshing and well-balanced rosé. It offers a gorgeous mélange of upfront citrus, bright spring flowers, rhubarb and ripe strawberry aromas that are framed by hints of crisp mouth watering saline notes, finishing snappy and fresh”. I mean who doesn’t want a snappy and fresh rose? I know I do! When presented with this wine, I tasted very briefly and then said “I need a case of this!” At $24.99 it’s on the upper end but worth every penny. We’re all Rose’ fans here and I believe we’re all in agreement with this pick. This bottle is going to come in handy this weekend so make sure to get in here and pick one up.

Food News

We’ve been watching price changes all over the board. Been pretty lucky to keep our Prime Beef selections stable, as for the most part beef and pork seem to be holding steady. Fish has become a market price commodity as increases are being seen in Salmon and decreases in our Tuna and Halibut. Either way they go, we’re doing our best to hold our prices and we certainly don’t have any plans to stop bringing these items in. We want to be that place, (your place) that continuously has the best steaks, burgers and seafood that anyone has to offer.

Food Feature

Snake River Farms American Kobe Silver Strip Loin is my feature for this week. I know I’ve gotten their Black Wagyu in a few times but this was a new opportunity I couldn’t pass up. This beef will be priced at $26.99lb— a true bargain— and while you’re at it, make it a Surf and Turf with a piece or two of our fresher than fresh halibut. Our Halibut comes in wild caught from cold Canadian waters, never frozen always fresh!

Market Items

*Fresh Dry Aged Prime Ribeyes - $35.99 per steak

*Fresh Dry Aged Prime Strip Steaks - $39.99 per steak

*Fresh American Kobe Silver Strip Steaks Hand Cut - $26.99lb

*Fresh CAB hand Cut Prime Ribeyes- $22.99lb

*Fresh CAB hand Cut Prime Manhattan Strip Steaks - $22.99lb

*Fresh Wagyu Burgers 2pk- $8.99

*Fresh Double Cut Pork Chops- $12.99 per chop

Frozen Pre-cooked frozen BBQ Ribs - approx. 3lb racks $29.99

Frozen CAB Steak Burgers 4pk - $11.99

Frozen 8 ounce Beef Tenderloin filets- $16.99

Frozen 8 ounce Pork Ribeyes- $8.99

Frozen Bacon Wrapped 5oz Pork Filets- $5.99 per filet

Rinaldi Italian Sausage 4 links per pound- $6.99

*Fresh Oysters Glacier Bay PEI - $24 a dozen

*Fresh Loch Duart Scottish Salmon -$16.99lb

*Fresh Halibut - $29.99lb

*Fresh Sea of Cortez Flounder - $17.99lb

Frozen Bakkafrost Salmon Burgers Chipotle Lime 2pk - $10.99

Frozen Bakkafrost Salmon Burgers Spinach and Feta 2pk - $10.99

Buddy’s Detroit Style 8 Pizzas Original Pepperoni or Cheese - $17.99

Au Gratin potatoes 4 pack- $9.99

Frozen Chilean Sea Bass 6oz- $16.99

Frozen Ahi Saku Block Tuna AAA Sushi Grade avg.14oz- $29.99

Frozen Lobster Tails $12.99 each

Frozen U-16/20 Raw Shrimp deveined (1lb package) - $19.99lb

Frozen U-10 Scallops – $29.99lb

Frozen Fontinini Fully Cooked Meatballs 6-2oz balls for $8.99

Fresh/Frozen Bacchini Paparedelle from Italy - $9.99lb (serving for 2)

Fresh/Frozen Bacchini Strozzapreti from Italy - $9.99lb (serving for 2)

1932’s Arrabbiata Pasta Sauce- $7.99

1932’s Pomodorina with Fresh Basil Pasta Sauce - $7.99

1932’s Pomodorina with Barolo Pasta Sauce - $7.99

Cacio e Pepe Crema Sauce - $7.99

Fusco Mezzi Rigatoni Dried Pasta from Italy - $6.99

Maurizio Spaghetti Chitarra Dried Pasta from Italy - $5.99

Fusco Casarecce Dried Pasta from Italy - $5.99

Drakes Jumbo Ravioli with Veal 1lb - $12.99

Drakes Jumbo Butternut Squash Ravioli 1lb - $12.99

Tribeca Bakery Asiago and Rosemary Bread - $5.50

New Wines

Maison Lorgeril 2021 O de Rose’ Languedoc, France $24.99

Nova Vita Firebird Cabernet Sauvignon 2017 Adelaide Hills, Australia $23.99

Nova Vita Firebird Sparkling Adelaide Hills, Australia $21.99

Project K “The SPN” Cabernet/Pinot Noir Adelaide Hills, Australia $35.99

Couteaux D’ Aix En Provence 2021 Rose’ Aix, France $19.99

A to Z 2021 Rose’ Newberg, Oregon $16.99

Chateau Du Rouet 2021 Rose’ Provence, France $17.99

Revelry Vintners Rose Columbia Valley, Wash, $18.99

New Beers

North High Beware of the Friendly Dragon 6pack cans $14.99

Masthead Paradise IPA W/Grapefruit 4pack pint cans $11.99

Founders Mas Agave Clasica 4pack bottles $15.99

Kegs - 1/6 Barrel

Vedette Extra White Weiss Bier $129.99

Toppling Goliath Pompeii IPA $179.99

OuterBelt Glass Town Lager $109.99

North Coast Scrimshaw $129.99

Final Thoughts

So I read today that Barnum and Bailey Ringling Brothers Circus will be back on the road in 2023. Training has already begun to bring the Greatest Show on Earth back to towns near and far. However…there will be no more animals with them after years of protests from animal rights activists. So, apparently we’ve got a year to wait for the big show anywhere near us. In the meantime, might I suggest a few cool drinks on your porches or patios to observe the neighbors dog, robins searching out their prey or even determined squirrels as they race across your lawns. Hey, it works for me, give it a shot! We’ll supply the wine or beer….the neighborhood circus is on you.

Cheers from all of us here at The Wine Merchant!

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